What is a Merchandising and Marketing Agreement ?
A Merchandising and Marketing Agreement may include a widely recognised character, mascot, or emblem. It could also refer to software or other patented technologies, such as a manufacturing method. These agreements might be either exclusive or nonexclusive. With a Merchandising Agreement, you can specify the duties and responsibilities of both parties, including who owns the rights to the item you are licencing. If you possess licencing rights to a product and want to grant a licence for another company to use to generate it, and you are a retailer or manufacturer, and you want the licence to develop or manufacture a product for distribution and sale.
Why use a Merchandising and Marketing Agreement ?
Merchandising and Marketing Agreements are similar to other licence agreements in that intellectual property rights are transferred between parties. However, there are a few difficulties that must be addressed in this form of agreement. These are some examples:
Roles and responsibilities
Geographic areas of interest
Length of term of the license
Financial details
Quality control standards
Conflict resolution language
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