What is a Co-Branding Agreement – Checklist?
A Co-Branding Agreement checklist makes sure your organisations collaboration with others to utilise joint marketing techniques to develop related brands or a separate united brand if fruitful.
This marketing method allows partners to boost their market visibility, compete with other brands, split marketing costs with their partners, and even access previously unexplored markets.
Why use a Co-Branding Agreement – Checklist?
Co-branding also sometimes known as Brand collaboration, is a common marketing strategy for transferring the success of one brand to the linked brands. Co-branding occurs when one partner offers their branded product alongside the branded product of another company, such as a fast food restaurant offering a branded toy with a meal. Co-branding can also happen when partners physically join their distinct branded items to produce a new and unique product shared by the partners, for as mixing branded toothpaste and branded mouthwash. The separate brands do not have to be equivalent in the marketplace, but the connection should be evident to customers.
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