What is an Advertising Agency Agreement?
When an advertiser retains the services of an advertising agency, they must sign an advertising agency agreement. It specifies the scope of advertising and marketing services, as well as who owns the creative work output and intellectual property. Despite being prepared in the advertiser’s benefit, this Microsoft Word and Google Sheet template includes integrated drafting comments and negotiating recommendations that also meet the advertising agency’s objectives.
Why use a Advertising Agency Agreement Template ?
Ownership of creative, particularly creatives that are rejected or not used by the advertiser, is a serious issue. Some advertisers, especially when paying the agency on a fee basis rather than a media commission basis, believe that everything offered to the advertiser, whether accepted or used, is their property.
The other benefits of signing an advertising agency agreement are Confidentiality, Creative vision, refinement in the work and the ability to meet deadlines.
Format: Microsoft Word (.doc) (.docx)
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